[close what we do - hotel | resort marketing plan synergy]

Hotel Sales and Marketing Consulting >

A marketing plan for a hotel, resort, or spa impacts all operations: room sales, catering sales, restaurants' revenue, and on to Front Desk, Reservations, and Housekeeping. It does so through involvement in all the operations departmenst that are impacted by the plan.

Yes, all departments in a hotel relate back to marketing and the plan for successful sales.

We, at Shackamaxon Marketing, partner with hotels and resorts to do the nnitty gritty parts of hotel sales and marketing consulting. We do this with decades of awareness behind our assiatnce.

as well as with with off premise caterers to assist them with analysis of current operations with respect marketing, sales, banquet & restaurant food and beverage conception and execution, and customer service training.

We work for the needs of the owners, the general managers and the teams involved. Not always do those interests coincide, while discretion and wisdom for all parties is a prerequisite. We care about all the stakeholders - after all we were once there, too.

We help with maximizing revenue generating centers of the hospitality world: rooms, golf, spa, marina, food and beverage, catering (both on and off-premise).

Emergency Marketing & Sales Solutions that Complement Owners' Long Term Goals

We move forward as partners with clients on changes of methods, procedures and techniques. Sometimes we can actually help initiate changes or emergency fill-ins with direct sales and marketing help - not just the wisdom and reflection part. We are there for clients - on property or off. We know how to blend with the team yet open up news ways of action and reaction.

Our Own In-House Copy, Graphic Design, Web site Design and Programming

We help put new programs into action.

We determine the most appropriate and cost effective methods of execution. One of those methods from which we can select is the use of our own in-house designer to carry-out the copy amd the visuals for collateral, menus, web-site design, programming,SEO, booking engines, CRM, e-mail and direct mail campaigns, ads and then onto training programs and service levels analysis. We can do alll the parts cost effectively or reach out to the best regional or national vendors for the brief.

Our Own Food and Beverage In-House Marketing and Operations Specialist

With Eric von Starck, we are able to build food and beverage operational plans that dovetail with marketing plans. One is integrated with the other to rise above the comp set and fill out nichemarkets - based on the markets not the whims of personnel. We've been in thje trenches. We know what they feel and look like.

[ close what we do - hotel | resort marketing plan synergy ]