When you've spent twenty years running a catering business: gourmet food, daily office delivered food, 86 sites that you're working in plus who knows how many office buildings, retail low end, retail club, and, finally, special events design and production. When you do that for 18 years in a market that has 500 other caterers, you know that the key to all marketing success is repeat business, is talk, is chat, but is never advertising. It's real more a matter of creating thoughtful, caring, and innovative ways of networking, meeting, delivering, and exceeding expectations.

The first element of marketing is the work itself, then, finding appropriate contexts within which to place it.

When you've learnt that and have learnt how to set up situations that exceed the clients' expectations, you have found the core of where marketing and sales lie. "Exceeding" creates a point of light.

We've all seen that light at Panetière. We get excited about how to make a restaurant hum. About how to make a ballroom feel the charge of excited anticipation. About how to make a mundane corporate group's day meeting package become a talking point.

The joy for our team and for all team is finding the light to light.