Hotel | Resort Sales and Marketing helps the core home team out when they need it

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How Shackamaxon Marketing for All Seasons is different when working with its partner hotels and resorts on sales and marketing challenges: hotel sales consultant at work

We can only describe to you how we work and what some of our other clients have said about us, comparing us to other consulting companies. In fact, we prefer to think of ourselves as advisors, not consultants. When we work with a property, we like to become part of the team. That is our core methodology.

  • We are very hands on. When we are on property, we roll up our sleeves and aren’t afraid of the “dirty work”. We can’t tell you how many file clean up parties we have initiated and taken part in.

  • We are focused and work fast - we as hotel sales consultants must do that. We know that time is of the essence in helping a property reach it’s greatest potential, respond to new market conditions and competitors and achieve revenue goals. We also know that consulting time should be kept to a minimum, we have a respect for a property’s budget and we don’t drag out projects so we can keep billing hours.
  • The reports we write are not in “corpo consult speak”. We don’t use big words that people can’t understand and we don’t recommend expensive, pie in the ski programs and tactics that are unrealistic.

  • The reports we write are not in “corpo consult speak”. We don’t use big words that people can’t understand and we don’t recommend expensive, pie in the ski programs and tactics that are unrealistic.

  • When we write marketing and sales plans as hotel sales - marketing consultants, they are short on generic verbiage and big on specific goals, strategies and tactics. They are very focused so that the property can implement them without having a PhD in marketing or linguistics!

  • We are big on guerilla tactics that don’t necessarily take lots of dollars.

  • When working with sales staff, we believe in helping to keep them extremely focused on the areas where they can see the most return on their time investment. We only recommend implementing certain procedures when we believe they will help the sales team focus their efforts more effectively.

Resort | Hotel sales and marketing | food and beverage marketing, sales and integrated conception
Menu design conception combined with marketing | Food and Beverage design from the food to the table top - helps our clients out of sticky, burned pot situtations. It's startling - what a new set of eyes will bring to the team and the revenue.
  • Most sales people can use some time management coaching and this is part of what we do if we see the need. If you can get sales people to spend 80% of their time with 20% of the clients that can really book your hotel and then spend the rest of the time in very targeted prospecting, you’ll have a successful sales department. But we often find sales teams have lost their way and just need some adjustment.

  • We assimilate easily into the property and with the staff on property, both in sales and operations. We understand that consultants can sometimes be intimidating. Our calling card is our non-threatening and inclusive style. The team feels comfortable with us and we build a relationship of trust quickly. This doesn’t mean that we don’t challenge people to do better, or think of new ways to improve their performance, implement change and grow, we just do this in a supportive and inclusive environment. We have often seen great results instead of strong resistance.

A consult with a hotel or resort on sales and marketing issue, on food and beverage issues comes alive with the iinteraction of the property and all our past experience. Assimilate, trust, supprt.